Wine industry has right spirit
Spirited industries giving back
In spite of world events, there is activity in the wine and libations industries, and not only is it Easter this weekend, April is B.C. Wine Month.
Stocking up the cellar may not be top of mind, and maybe you’ve already exhausted the emergency chocolate you keep stashed behind the baking soda in the pantry, but there are safe ways to purchase while also giving back.
Most (perhaps all, if they didn’t sell out before the world changed), wineries have put measures in place to keep your wine supply in check, from curbside pick-up to online shopping to free shipping right to your door (check for codes you may need at online checkout).
A number of businesses from wine and beyond are “shipping for a cause” to support the B.C. Hospitality Foundation. With each online order (minimum four bottes), Township 7 (both Penticton and Langley), will donate $10 to the Foundation.
Rust Wine near Oliver is donating $5 for every magnum sold of its 2019 Gamay Noir, now available in a six-pack.
Summerhill and Corcelettes wineries are donating $1 per bottle purchased as well.
Foxtrot is donating 10% of its online sales to support restaurant workers.
The Drinks List liquor agency is partnering with several B.C. wineries, cideries, breweries, and distilleries to help support the Foundation: for every case of wine, beer, and cider sold to restaurants, the program partners will donate funds to organizations that support hospitality workers in need.
A $12-donation will be made for each case of wine shipped to restaurants, as well as a $6 donation for each case of cider or beer.
The initiative will continue for as long as dining room restrictions are in place.
Blue Grouse Winery in the Cowichan Valley is donating $1 from every bottle sold to the Nourish Cowichan Society, a charity that provides nutritious breakfasts to school children, with the owners matching donations.
Vanessa Vineyard in the Similkameen has already donated 100 meals to Meals on Wheels, and will donate two more meals for every six bottles purchased.